Digital Advertising Certification
Active
Campaign Strategy
Paid Media
Conversion Tracking
Audience Targeting
About Me
I am a Digital Channel Lead at Boehringer Ingelheim, responsible for the governance, optimization, and strategic evolution of owned digital channels (web, mobile, and email) across the ASKAN region (ASEAN, South Korea, Australia, and New Zealand). My work focuses on operational excellence, stakeholder alignment, and ensuring digital initiatives deliver measurable customer and business impact.
With a professional background spanning enterprise systems, financial services technology, and front-end development leadership, I bring a balanced perspective across strategy, execution, and user experience. I am committed to building compliant, scalable, and data-driven digital ecosystems that enhance customer engagement and enable teams to deliver consistently high-quality outcomes.
My academic background in Information Technology and Digital Marketing complements my professional experience, enabling me to align technical implementation with strategic business objectives.
Core Competencies
- Channel Governance & Optimization
- Customer Experience (CX) Improvement
- Digital Transformation Delivery
- Performance Measurement (KPIs)
- Cross-Functional Stakeholder Management
- Front-End Standards & Capability Building
Education Background
Bachelor of Science in Information Technology
Developed foundational expertise in programming, database systems, software development life cycle (SDLC), and enterprise system analysis.
Master of Science in Digital Marketing and Strategy
Advanced studies focused on digital transformation, strategic marketing, analytics-driven decision making, customer engagement frameworks, and global digital business strategy.
Licenses & Certifications
Selected certifications supporting analytics, user experience, leadership dialogue, and digital advertising capability.
Crucial Conversations for Mastering Dialogue
Certificate
Strategic Communication
Conflict Resolution
Stakeholder Engagement
Leadership Dialogue
Google Analytics Certification
Active
Web Analytics
KPI Measurement
Data Interpretation
Performance Tracking
Data Driven Decision Making
Certificate
Business Analytics
Decision Frameworks
Data Modeling
Strategic Insight
Digital User Experience Design
Certificate
UX Research
Journey Mapping
Usability
Interface Principles
Hobbies & Interests
Outside of work, I pursue interests that support continuous learning, discipline, and perspective-building.
Digital Innovation
Staying current with emerging trends in analytics, AI, and digital product best practices.
Fitness & Health Optimization
Maintaining wellbeing through structured routines, tracking, and sustainable habits.
Travel & Cultural Learning
Exploring different cities and cultures to broaden understanding of markets and people.
Contact Information
For academic collaboration, professional networking, or digital transformation discussions, please reach me via: